Design Elements, Continuity and Your Brand

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Every month, since ShutterMagazine started, I’ve had an article about the components you need to build a successful business. With each article online there’s always a video. I consistently like to find a way to make my point and at the same time have some fun with the concepts I’m writing about.

This is one of my favorite videos, recorded for the June 2014 issue. That little screen shot to the right should demonstrate the lengths I’m willing to go to when it comes to helping my readers understand an idea. LOL If you want to read the article, Shutter Magazine is free on line. My column starts on page 168, and here’s the link.
 
Here’s the summary version and why I wanted to write about this today:

I’m on hundreds of photographer’s websites every week, many of them without any serious branding. So many times I’m looking at a site that’s the equivalent of a patchwork quilt put together by somebody who’s colorblind. Nothing matches!  Put that together with difficult navigation, unnecessary policy statements and an abundance of mediocre images and it’s simply not a fun experience for people to visit the website.

In the video I mention the golden arches – we know exactly what that logo represents and that it’s McDonalds. Your competing for the same recognition, just in a smaller space. Your competitors are every company making noise to your target audience at the same time you’re trying to reach them. That means your website, blog, social media “real estate,” business cards, stationery, brochures and anything I missed, all have to have the same look and feel.

Continuity doesn’t stop with the design of all these components, but continues with your tone and text. For example, I’m a big fan of first person about pages. Yet, so many of you talk about yourself in the third person and then will often switch to first person in the end. Stay with first person and write it like an artist’s statement from your heart. Share your passion for the craft and working with people instead of describing yourself while having an out of body experience!


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So, it’s a really simple message today – take the time to review all the building blocks of your business, especially your site and blog. Remember, for any of you in the wedding and portrait side of the business, 98% of the purchase decisions are made by women. That means your site needs to have appeal to the female shopper.

If you want to subscribe to Shutter Magazine, it’s become the leading publication in professional photography with over 90,000 in online readership. Plus, the monthly hard copy is stunning and typically runs over 200 pages. There’s no other magazine you can say that about. Just click on the cover of the September issue to find out more.

And, if you want advice to always look sharp no matter what the situation, I’m thinking about setting up a business as a wardrobe stylist!


SkipCohenUniversity – SCU Blog

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Lester Young Canvas Floater Frame 3/4″ Matte Black 20×26 Photo On Canvas

Lester Young Canvas Floater Frame 3/4″ Matte Black 20×26 Photo On Canvas


Lester Young” is an art print by Gjon Mili from The Life Picture Collection. Get photo prints of “Lester Young” in a variety of frames, styles, and materials. Photographer Bio Emigrating to the United States from Albania in 1923, Gjon Mili is regarded as the first photographer to use electronic flash and stroboscopic light to create photographs outside of a scientific context. A true pioneer of the artform, Mili’s photographs of dancers, athletes, and pictures or performances have shaped our understanding of how movement too rapid or too complex for the eye to discern is captured in the still image. Mili’s career as a photographer for Life Magazine spanned four decades and saw the publication of thousands of his photographs, taking him around the world; from collaborations with Pablo Picasso, to the incarceration of Adolph Eichmann, to original photos from Broadway plays. The Life Picture Collection From one of the most iconic magazines ever to hit the shelves comes The Life Collection – an archive of some of the most recognizable imagery of the 20th Century. Documenting events in politics, culture, celebrity, the arts and the American experience, these compelling and provocative photographs include the works of some of the greatest photographers capturing some of the greatest moments in history.

Price: $
Sold by Photos.com by Getty Images

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Good Discount on SmugMug’s Plans

Over the past two years, I have written a couple of articles about SmugMug’s website-building platform. There are many ways to build an online portfolio of your work, and SmugMug is one that I have recommended for a while (and use for my own website). If you have been thinking about SmugMug for your photos, there is a pretty nice sale going on now: 31% off any of their plans, expiring October 31. I haven’t seen a discount of more than 20% before, so this is a surprisingly good deal.

If you haven’t read our SmugMug review and SmugMug vs Zenfolio comparison, you might want to do that first. However, here’s a very quick overview of the most important points:

1) The Positives

The most important benefit of SmugMug is that the image quality is very good, regardless of your monitor. This is not true for photos hosted on some other platforms, including Zenfolio, which begin to look blurry on high-resolution and retina displays. This is the main reason why I switched to SmugMug about two years ago.

I also like the extreme customization of SmugMug — you can drag and drop content blocks easily, and modify anything you don’t like with custom HTML and CSS code. This also is not true for Zenfolio, which relies heavily on built-in presets that can only be changed in certain ways (fonts and colors rather than overall layout).

SmugMug-Content-Block

2) The Negatives

There is no built-in blog option on SmugMug, like there is on Zenfolio. Although you can always link to an outside website in the header of your menu, there is no easy way to integrate a blog directly into SmugMug’s format. However, you can create articles fairly easily — just not a full blog with integrated comments, RRS feeds, and so on.

The other negative, which may be something that only bothers me, is branding. It is difficult to remove the SmugMug branding completely from your site. It requires custom CSS code, and is frowned upon by SmugMug. Even then, the checkout page for your customers has SmugMug branding that is impossible to remove. Of course, if someone has reached your checkout page, you’ve already made the sale 🙂

3) Overall

I went with SmugMug because the photo sharpness and design customization were what I wanted. Although there are some drawbacks, I have been impressed by SmugMug overall, and it would take quite a lot to get me to switch platforms (in part because of the time I have spent creating my current site).

I became a SmugMug affiliate earlier this year, which is why I receive emails with promotions and coupons like this one. Most of them are small and not worth posting, but this 31% discount is better than what I have seen before. Here is the link:

By clicking through the same link, you can use SmugMug’s free trial for two weeks (which can be extended to four total weeks) without actually buying a plan. The coupon only works if you don’t have SmugMug yet, or you are buying a second SmugMug account.

The discounted yearly prices for each plan are as follows. The exact differences between plans are too long to cover in this article, but they are listed on SmugMug’s website:

  • Basic: $ 27.60 (was $ 40)
  • Power: $ 41.40 (was $ 60)
  • Portfolio, which I use: $ 103.50 (was $ 150)
  • Business: $ 207 (was $ 300)

Also, note that this discount only applies to the first purchase that you make at Smugmug. In other words, if you use SmugMug for more than a year, you’ll have to pay the normal price for renewal. Still, after a year, you should have a good sense of whether you want to keep using SmugMug or switch to a different website designer.

Hopefully, if you were considering SmugMug to host your photos online, you found this article helpful! I won’t post these SmugMug coupons unless they are unusually large or useful, but this one struck me as worth passing along. Feel free to leave a comment if you are wondering about anything specific; I have used SmugMug long enough to answer most questions.

The post Good Discount on SmugMug’s Plans appeared first on Photography Life.

Photography Life

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Dorian Leigh In Nightgown Canvas Floater Frame 3/4″ Matte Black 20×26 Photo On Canvas

Dorian Leigh In Nightgown Canvas Floater Frame 3/4″ Matte Black 20×26 Photo On Canvas


Dorian Leigh In Nightgown” is an art print by Gjon Mili from The Life Picture Collection. Get photo prints of “Dorian Leigh In Nightgown” in a variety of frames, styles, and materials. Photographer Bio Emigrating to the United States from Albania in 1923, Gjon Mili is regarded as the first photographer to use electronic flash and stroboscopic light to create photographs outside of a scientific context. A true pioneer of the artform, Mili’s photographs of dancers, athletes, and pictures or performances have shaped our understanding of how movement too rapid or too complex for the eye to discern is captured in the still image. Mili’s career as a photographer for Life Magazine spanned four decades and saw the publication of thousands of his photographs, taking him around the world; from collaborations with Pablo Picasso, to the incarceration of Adolph Eichmann, to original photos from Broadway plays. The Life Picture Collection From one of the most iconic magazines ever to hit the shelves comes The Life Collection – an archive of some of the most recognizable imagery of the 20th Century. Documenting events in politics, culture, celebrity, the arts and the American experience, these compelling and provocative photographs include the works of some of the greatest photographers capturing some of the greatest moments in history.

Price: $
Sold by Photos.com by Getty Images

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Sunday Morning Reflections: The Scattered Pieces of Our Lives 

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© Photocreo Bednarek

Every now and then there’s a Sunday morning when I start to write, and just don’t seem to get anywhere. Just as there are days when many of you fight to jump start your “creative composition gene” capturing an image, when I start writing the thoughts I want to express don’t always show up right away.
 
As I sat here staring at the pictures on the wall of my home office, I realized I hadn’t read anything by Melody Beattie in a while. This might be a little heavy for some of you, but I’ve written a lot about the importance of feeding your mind, not just your body.

This is a time of year when my life seems to be made up of a lot of disjointed pieces, but unlike a puzzle where they only fit one way, each piece changes as it’s turned and put next to another. Getting those pieces to fit is made more difficult by the stress some people like to bring into our lives. Well, nobody has the right to mess with your happiness.

Years ago a very good friend told me how at a point in his life he simply had to remove himself from family members who lived to be negative about him and his life. He chose to surround himself with positive people and shut out the trolls and the naysayers. The closest of his friends became his family.

I shared a quote last week that you might have missed. We were visiting good friends in Ohio who I’ve written about before – Hoss and Melissa. They’ve become incredibly important members of our family. They have a sign on their living room wall:

                        Here’s to the nights that turned into mornings with the friends that turned into family.

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Hanging out at a vineyard with Hoss and Melissa

Wishing all of you precious time with good friends. A Sunday of peace and just plain happiness. Hopefully, the piece below from Melody Beattie will be as uplifting for you as it was for me this morning. If it is, pick up her book – there are 364 more days of thoughts to inspire you. Just click on the cover below to link to Amazon.

Go for those eleven-second hugs. If you’re new to my blog, I read an article over a year ago about hugs lasting eleven seconds or longer become therapeutic. Just trust me and try it.  And, thanks for being a part of the “connecting thread’ in my life Melody talks about.

Happy Sunday!


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by Melody Beattie

Scattered pieces. Sometimes we look around, and that’s what we see. Scattered pieces of ourselves, our lives, a project, a season of our lives. Where is the connecting thread, we wonder? How can we ever pull this together into something that makes sense, something with purpose, something with meaning?

There are pieces to every whole; yet each piece is complete. Don’t worry about how they will come together. Work joyfully on the piece that’s before you, the piece that’s in your life today.

There are many pieces of you, many beautiful parts. The universe will help you bring all those parts alive. It will bring mirrors to you, people who will reflect those beautiful pieces back to you. Look in the mirror of our life. What pieces do you see reflected? Know it’s you you’re seeing. Then let that part of you come alive.

Pull in the parts of yourself, the many beautiful parts that have come alive.  Beckon your warrior, your healer, your playful child. Bring together your professional self, your adult, the passionate part of you, the nurturing part. Let all the parts come together. Don’t send any of them away. You need them all. Each is a beautiful piece of the soul, the life, the person you are.

Trust. Trust the process. Joy is yours, available for the asking and the desiring –even in the developmental stages. Even before the puzzle has been put together. The scattered pieces will come together – the scattered pieces of yourself, your project, your life. The connecting thread is love.

The picture will be beautiful. Wait and see.


SkipCohenUniversity – SCU Blog

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