SongFreedom – A Great Part of Their Backstory

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Intro by Skip Cohen

A few months ago I launched a new series here at SCU, “Why?” and it took off. Now, almost forty artists later it just keeps growing.  But this post isn’t about an image that was captured by a respected artist, but the backstory of a company.

I’m on thin, but safe ice here, as I lift a post Matt Thompson shared on Facebook earlier today. It’s a small part of the backstory behind one of the most respected companies in the industry, Songfreedom.  While “Why?” is about images, Matt’s story is about the most important aspect of our industry – the friendships. I want to share it in a post, because it deserves to be shared outside Facebook.

The companies so many of you have chosen to work with, didn’t just appear in a puff of smoke or magic dust from the business fairy – they took hard work, persistence and a love for the craft. Meet my buddy Matt and his best buddy, Stephanie.  They had an idea, and while you know how to hold focus on an image, they held it on their dream.

Matt shares a big part of the credit for SongFreedom’s growth and success with Joe Switzer. If you haven’t met Joe, make it a point the next time you’re at a convention where he’s teaching, especially ShutterFest.

And, to my good buddy Matt, you weren’t the only one lucky in talking with Joe that day. Thanks to him – you came along and have had an impact on the work of so many of us in the industry! Plus, you’re a kick to hang out with.

You’ve brought a level of fun to this industry. “Fun” is one of those words so often lost in the day in day out stress of business. We all know what you’ve been building, and continue to build, hasn’t always been “fun”, but you’ve always had this incredibly infectious smile and love for business.

Check out a podcast I did with Matt just a couple of months ago on a Photodex Spotlight Series. Just click on the banner to the right to hear the podcast.

​Meanwhile here’s what inspired this post, published by Matt earlier in the day. 


by Matt Thompson

7 years ago Joe Switzer was talking about his problems with the music business when it came to his company, Switzerfilm. He said he thought there was a solution and that I was the guy to fix their problems. So we met for coffee.

7 years later, Songfreedom licenses music from every major label and publisher and countless independent artists. We have tens of thousands of amazing clients across over 150 countries. It’s also allowed the opportunity to spin out other companies like U Management, managing some of the greatest artists anywhere. 

Joe, thanks for the coffee that started 7 of the coolest years ever. We’ve both been so lucky that you saw the opportunity and recognized my awesomeness. 😉 And a huge thank you to my wife, Stephanie Lynn Thompson, who put up with 80 hour work weeks and tons of travel so we can be where we are today! I couldn’t have done it without you.

SkipCohenUniversity – SCU Blog

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Don’t get Caught in Rip-Tide Marketing

When I moved back to Ohio in 2009 we bought a couple pieces of furniture at Levin Furniture. From the time we ordered to the day of delivery there were two more special store-wide promotions. Each time I’d pick up the phone and call the sales person who’d helped us. She’d refer the question to the store manager and we’d argue for a few minutes over the inequity of their system. Each time I’d challenge their policies, knowing full well, all I had to do was refuse delivery of our initial order, start over again and get the best price available for what we wanted. Eventually I was told they would “make an exception” and extend the benefits of the new promotion.

I got the first email promo above just before Labor Day and the second promo just ten days later. The first issue is their need to update their mailing list. I haven’t lived in Ohio in almost three years, but second, why hit the promo button again in just ten days?

I’ve seen so many photographers who, whether real or perceived, believe they’re stuck in the promotion riptide and can’t sell any of their services without a special offer. Nothing is impossible to change. In fact, Henry Ford once said,

                                              “Whether you think you can, or you think you can’t–you’re right.”

Even bloggers, mostly wedding and portrait photographers, think they’re stuck when they can’t break the trend of showing images from weekend shoots of their clients. Posting images of clients becomes a popularity contest and I’ve heard comments about people who were actually hurt, because all of their images weren’t shared on their photographer’s blog.

So, let’s come up with some ideas to help you break the promotional riptide you might be caught in…

  • When it comes to blogging, you don’t need to show every image from every shoot. This is a classic less is more scenario.  Just show one great image from the shoot. In addition, use that image to make a point that’s educational. For example, talk about great clothes to wear for a portrait, depth of field, lighting, the pose, the location….give your readers a helpful hint to becoming better photographers themselves.
  • On your promotions, look for added value rather than discounting. I’ve written about this before, but years ago, Cliff Mautner didn’t want to drop his prices, so instead he added more coverage time.  In terms of other added value programs call your lab and your album company and just ask one simple question, ‘What’s new?” Most companies today have so many different products, all of which most consumers know very little about.
  • Look for partnerships to cross-promote with other vendors. You don’t have to promote alone. Build relationships with florists, caterers, venues, salons, wedding planners, limo companies, tux shops, bridal shops etc. Within every photographic specialty there are other companies with the same target audience.
  • Don’t forget other photographers and working together to promote your services. I’ve written about this at least a half dozen times, but Bruce Berg in Portland talks about it even more. Each year he’s part of the Lane County Children’s Portrait Content – it’s gone on for over thirty years with three competing studios being the core of the contest. Bruce couldn’t be more honest in the information he’s shared about revenue during the first quarter of each year, the slowest, and what it’s done for his business.

There’s nothing wrong with promoting your business, but you need to pay attention to your timing, the frequency and always make sure you never compromise on the quality of your work. Show only your very best and build a reputation based on customer service and uncompromising quality.

SkipCohenUniversity – SCU Blog

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Sunday Morning Reflections: The Rules of Engagement

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© Antonioguillem

I woke up knowing exactly what I wanted to write about for Sunday Morning Reflections. I’m not as off-track as usual because it’s a topic most of us deal with all the time, the rules of engagement. There have been a few blog posts written about the topic and even a guest post from my good pal, Joan Whitman Hoff that hit on certain aspects of what the rules should be.

I’m an administrator in three different forums on Facebook. I share the “job” in each with several different people. In one of the forums this past week a photographer decided it was his job to share a piece of the discussion with the client. The client wasn’t his and he had to do a little work to even find her. This happened once before – a member of the forum chose to take something from a discussion and share it outside the group with the client. In both cases the photographers felt it was their responsibility to share issues taken out of context with clients who weren’t theirs!

So, here’s my point. For a group of artists who get incredibly upset when somebody uses one of your images without authorization (and you should), then why do some of you not respect the conversations that take place in a forum the same way? Why would you not treat other people with the same respect you demand yourself? 

Being an Administrator is a tough enough job without feeling like you’re on playground duty at an elementary school! Every week somebody reports a post they don’t like because of the way the discussion has gone off track. Often they’re right and it does need to be pulled, but why put us in the position in the first place?

So, here are some suggestions for the Rules of Engagement, once again.  And, if you feel I’ve missed any, feel free to let me know and we’ll add to the list!

  • If somebody has already said it, you don’t need to add your comment.
  • Be respectful of other artists.
  • If you don’t like somebody’s work, you don’t need to sugar-coat your comments, but you don’t need to be Freddy Krueger either!
  • Appreciate the candid discussions being shared in the forums you enjoy. People are there to share ideas with you, but not outside the forum.
  • It’s not your job to be the ethics committee for anybody’s business except your own.
  • Last but not least, when you do get caught behaving like a jackass, own your own shit! (Apologies to anyone offended for the way I stated that, but there really isn’t a better expression.)

What a kick it would be if everybody communicated like my buddy Levi Sim reminded us all once, “Act like your grandmother was watching you!”

And, on that note, it’s time to wish all of you a terrific Sunday. It’s a beautiful day in South Florida and I hope wherever you are it’s the same. Regardless, it’s a great day for a few eleven-second hugs with people you care about and time to appreciate everything you have. Watching the news this week, there was one horrible story after another about storm victims and their losses. There’s so much we take for granted.

Happy Sunday everybody and thank you for your friendship, support and feedback. As sappy as it might sound, it’s really an honor to share a Sunday morning with you.

SkipCohenUniversity – SCU Blog

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Photographer Profile: Kyaw Kyaw Winn

Asian photographers who live and work in Asia, and especially in developing countries like Myanmar, don’t often get much attention in the West. This is now beginning to change, but only slowly. One such photographer breaking through is Burma’s most famous all around lensman, Kyaw Kyaw Winn.

1. Kyaw-Kyaw-Winn_Bagan_Myanmar_Luminous-Journeys-Photo-Tours

Herding Temples, Bagan. The 40 square mile area which still has more 2,000 temples standing, is also home to villages and villagers who farm and graze cattle and goats.
NIKON D800 + 28-300mm f/3.5-5.6 @ 250mm, ISO 400, 1/640, f/6.3

Like a Burmese version of a Horatio Alger story, “K.K.’s” life is an inspiration – a poor country boy growing up and making good in the big city and beyond. He was born in a small village in rural Myanmar, Magway Division, where his father was a farmer scraping out a living from a small plot of land.

14. Kyaw-Kyaw-Winn_Monk-Enlightenment-Cave_Hpa-An-Myanmar

Cave of Enlightenment – Hpa An
NIKON D3S @ 14mm, ISO 400, 10/300, f/11.0

15. Kyaw-Kyaw-Winn_Sunset-Beach-Horse_Myanmar

Sunset Horse – Ngwe Saung Beach
X-T1 + XF10-24mmF4 R OIS @ 10mm, ISO 200, 10/6400, f/10.0

At the age of 9 K.K. was lucky enough to receive a rarity in Myanmar at the time, a camera! Never mind that it was a banged up Chinese made rangefinder – the Seagull KJ1 – that it was in good working order was all that mattered. Although he did not understand it at the time, those initial images were documentary – his family at work in the field, at play around the house, and an environmental portrait of his mother preparing a meal. But it was only with the last click of the last shot on that first roll of film that he came to a sudden realization – he had no way to develop the film!

2. Kyaw-Kyaw-Winn_Mandalay_Myanmar

Giant Pottery Kiln, outside of Mandalay.
X-T1 + XF10-24mmF4 R OIS @ 10mm, ISO 400, 25/10, f/5.6

The nearest town with developing facilities was 27 miles away, up the legendary Irrawaddy River, which is the longest on the planet that runs source to sea within a single nation’s borders. With no money to satisfy his burning desire to see his photographs, he instinctively knew just who to turn to – his mother. Like mothers everywhere put under the irresistible pressure of earnest cuteness, she dug out some of her rainy day savings and unwittingly put young K.K. on a career path that would never, ever waver.

3. Kyaw-Kyaw-Winn_Hpa-An_Myanmar_alt=Novice monk in Myanmar in a low light portrait by Kyaw Kyaw Winn

Lotus Prayer – A novice Buddhist monk prays inside a cave temple in the Hpa An region east of Yangon.
X-T1 + XF56mmF1.2 R APD @ 56mm, ISO 200, 10/10000, f/1.2

16. Kyaw-Kyaw-Winn_Young-Nuns_Yangon-Myanmar

Last Supper – Young nuns give thanks before their 11:30 am last meal of the day in Yangon.
X-T1 + XF18-55mmF2.8-4 R LM OIS @ 25.4mm, ISO 400, 10/340, f/3.2

Returning from his first film run with his first photographs, K.K. could not stop looking at them, nor wipe the smile from his face. Before long he drew the attention of other riverboat passengers, one of whom would ask the boy to take his picture. This ended up being a rather unruly group portrait as half the boat laughingly tried to press themselves into the frame, but this frenzy gave K.K. an idea. He never imagined the idea was to set the course for his entire future, but that’s just what it did.

4. Kyaw-Kyaw-Winn_Sule-Pagoda-Yangon-Myanmar

Pagoda Swirling – Sule Pagoda in downtown Yangon also serves as a roundabout!
NIKON D610 @ 14mm, 30/1, f/18.0

In 1990 few people in Myanmar owned cameras, and most of those who did lived in Yangon or Mandalay. In rural areas, one didn’t have to look far to find a person who had never had even a single photograph taken of themselves. Very often family portraits were painted by local artists, and any photographs one might have were usually of poor quality, cracked and faded.

5. Kyaw-Kyaw-Winn_Old-Chin-Warrior_Mindat, Myanmar

Ancient Hunter – This 93-year old Chin man still works a full day. He can longer hunt, but is engaged in communal subsistence farming.
NIKON D3S @ 116mm, ISO 200, 1/250, f/2.8

Within a couple of days, once the shy K.K. had worked up the courage, he took his camera and approached a neighbor family with his idea, quietly proposing a family portrait. The kindly neighbors accepted, and for the grand sum of about .75 cents, the 9-year old Kyaw Kyaw Winn became a professional photographer!

17. Kyaw-Kyaw-Winn_Smithsonian-Grand-Prize_Shwe-Thar-Hlaung-Reclining-Buddha_Bagan-Myanmar

Shwe Thar Hlaung Reclining Buddha, Bagan. This image of two monks won the 2009 Smithsonian Grand Prize. The Buddha may be visited, but photography is no longer allowed without special permit.
Canon EOS 5D @ 21mm, ISO 100, 32/10, f/11.0

6. Kyaw-Kyaw-Winn_Chin-Man_Skulls_Mindat-Myanmar

Chin Hunter at Home, Mindat
NIKON D3S @ 62mm, ISO 800, 1/125, f/3.2

In addition to portrait making, by the time he finished high school K.K.’s virtual photographic monopoly in the tri-village area had him well experienced in shooting weddings and other events. He knew what he wanted to do and where he had to do it – Yangon. And so armed with “big fish small pond” confidence, he left home for Myanmar’s largest city.

7. Kyaw-Kyaw-Winn_Chin-Woman-Vanishing-Tribe_Myanmar

Chin Tribal Women, Chin State, Myanmar. The facial tattoos date back centuries and were first used as a form of branding in order to keep rival Chin tribes from kidnapping each other’s females. The markings evolved into a form of adornment and rite of passage for girls. First outlawed in the 1960’s, the practice seems to have finally ceased. These two ladies are among the youngest bearing the markings today.
NIKON D80 @ 125mm, ISO 100, 1/320, f/3.5

The very first thing K.K. did, even before having a place to stay, was to seek out the Myanmar Photographic Society and enroll in a general photography course. By the end of the first class he was a little crestfallen. The work of his instructor and others during a slideshow presentation had made it clear that there had been a role reversal.

8. Kyaw-Kyaw-Winn_Monks-Bathing_Myanmar

‘Well’ Deserved Bath – Young monks clean up at the end of the day.
NIKON D200 @ 135mm, ISO 200, 1/1000, f/2.8

He realized he was now a little fish in a big pond, with quite a lot to learn! He freely admits to not being very good during that first year, but it only made him more determined. He studied and worked hard, taking and developing all the pictures he could.

9. Kyaw-Kyaw-Winn_Fallen-Buddha_Mandalay-Burma

Forgotten Buddha – This large Buddha was purchased some 35 years ago, but the buyer never showed up to take it away. And so it waits! Mandalay.

It was early in his second year in Yangon that he began to pick up some work through the Society, and by the end of 2000 had saved enough to purchase his first brand new camera, a Nikon FM10. And the rest as they say, is history.

10. Kyaw-Kyaw-Winn_Bagan-Temple-Interior_Myanmar

Buddha Worship – Bagan.
NIKON D3S @ 12mm, 15/1, f/14.0

A history, for the 3-time Myanmar Photographer of the Year, that includes over 500 local and international image awards and major competition wins. He’s been published in numerous print magazines and newspapers around the world, and been exhibited throughout Asia as well as been part of a number of collective shows in a number of Western countries, including the United States.

11. Kyaw-Kyaw-Winn_Red-Umbrella_Yangon-Myanmar

Green Stairs and a Red Umbrella – Yangon
X-T10 + XF10-24mmF4 R OIS @ 10.5mm, ISO 800, 1/70, f/5.6

Some of K.K’s most meaningful work comes from his position as chief photographer for UNICEF in Myanmar, and he is honored to be the British Embassy’s official snapper as well. In 2014 he was named executive editor of the U.K.’s Digital Photography magazine (Burmese edition), and was chosen to team with the likes of Steve McCurry, Michael Yamashita, Abbas, etc., to photograph EDM Books multi-media project, “7 Days in Myanmar”.

12. Kyaw-Kyaw-Winn_Eye-of-the-Needle_Train-Yangon_Myanmar

Eye of the Needle – Shot through an open train door as it sped past, Yangon
X-T10 + XF14mmF2.8 R @ 14mm, ISO 200, 5/16, f/20.0

K.K. also leads one day workshops for both Nikon & Fujifilm, as well as two week travel photography workshops for Luminous Journeys.

13. Kyaw-Kyaw-Winn_Train-Rain-Station_Yangon-Myanmar

Rain Train Waiting – Yangon
X-T10 + XF56mmF1.2 R APD @ 56mm, ISO 3200, 1/38, f/1.4

All that said, Kyaw Kyaw Winn is only 35-years old, and having been hidden away in Myanmar and Eastern Asia for most of his career, is just getting started!


This guest post was submitted by Bennett Stevens, a writer and photographer based out of Thailand. You can visit Bennett’s website here and see more inspiring images from Burma, India, Israel, Cambodia, Vietnam and other countries.

The post Photographer Profile: Kyaw Kyaw Winn appeared first on Photography Life.

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A Man Standing In The Lumberyard Of Seat Paper Framed Print 1 5/8″ Natural Espresso Wood Grain 22×26 Photo On Paper

A Man Standing In The Lumberyard Of Seat Paper Framed Print 1 5/8″ Natural Espresso Wood Grain 22×26 Photo On Paper


A man standing in the lumberyard of Seat” is an art print by Alfred Eisenstaedt from the Masters collection. Get photo prints of “A man standing in the lumberyard of Seat” in a variety of frames, styles, and materials. Photographer Bio Alfred Eisenstaedt (1898-1995), or Eisie to those who knew him, received his first camera as a gift from his uncle at 14, a few years after moving to Berlin from Poland with his family. At 17, he was drafted to the German army. His interest in photography blossomed while recovering from a shrapnel wound. He became a regular at museums, studying light and composition. By 31, he was a full-time photographer. In 1933 he was sent to Italy where he shot the first meeting between Hitler and Mussolini. Two years later, when Hitler came to power, Eisie immigrated to America. Soon after arriving in New York, he was hired along with three other photographers-Margaret Bourke-White, Thomas McAvoy and Peter Stackpole-by Time Inc. founder Henry Luce for a secret start-up venture known as “Project X.” Six months later, Life magazine premiered on November 23, 1936. The first issue sold for 10 cents and featured five pages of Eisie’s pictures. His most famous photo was the kiss in Times Square on V-J day, about which he said, “I was running along the street grabbing any and every girl in sight. Whether she was a grandmother, stout, thin, old, didn’t make any difference. None of the pictures that were possible pleased me. Then, suddenly in a flash I saw something white being grabbed. I turned and clicked the moment the sailor kissed the nurse.” Over his career, Eisie shot a total of nearly 100 covers for Life magazine and some 10,000 prints.

Price: $
Sold by Photos.com by Getty Images

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