I have been debating for quite some time to write this article. On one hand, I feel like I have an overwhelming responsibility to tell our readers the truth about the camera industry and the economics of running a website, and on the other hand, I know that such a provocative article would probably earn me plenty of hate from the publishing industry. But after seeing a few of the past events related to the launching of a few cameras, the same thoughts kept on creeping up and I finally decided to do it. I decided to write on a topic that nobody wants to talk about – how camera companies and everyone else involved in the camera industry are banking on people, AKA the consumers. I wrote this article primarily because of the sense of guilt I have had for years now and also because I do not want our readers to fall into the traps of consumerism. Grab a cup of coffee, sit back and get ready for some entertainment – I assure you that it is coming!
