Tag Archives: Gray

What Is Middle Gray in Photography and Why Does It Matter?

pay per click advertising When you hear the term middle gray, you might be thinking of the halfway point between white and black, only to later learn that photographers refer to middle gray as 12%, 12.8%, or 18%. Why isn’t … Continue reading

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What is Gray Market Camera Gear?

Purchasing camera gear can be a frustrating experience. Camera companies and big outlets highlight the importance of buying from authorized channels due to service, support and warranty issues, whereas many Internet-based websites and some small photography shops offer gray market … Continue reading

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Aperture White Balance Using a Gray Card and Batch Processing

This video is about Aperture White Balance Using a Gray Card. Effective use of a grey card depends on it being in a least one photo, that the light color and quality stays consistent through… Video Rating: 5 / 5

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