For the past few years, the camera market has been contracting at an unusually fast pace, resulting in decreased sales of DSLR and mirrorless cameras. The point-and-shoot market is already dead, and entry-level camera sales have also seen huge declines worldwide. This is mostly attributed to the rise of the smartphone, and the fact that smartphone manufacturers have been moving into the camera industry, focusing heavily on camera features. The outlook of the smartphone invasion is pretty grim, and it seems like some companies might not be able to survive as a result. So the big question is, is there anything camera manufacturers can do to stay afloat? I have been wondering about this for a while now, so I have decided to put together some of my thoughts in this article.
