Tag Archives: Announcement

Nikon Z 400mm f/2.8 TC VR S Announcement

pay per click advertising Today Nikon officially unveiled its first super telephoto prime for the Z mount system, the Nikon Z 400mm f/2.8 TC VR S. Although we’ve known about this lens through a development announcement back in October of … Continue reading

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Nikon Z9 Announcement: The Peak of Nikon Mirrorless

On March 10, 2021, Nikon announced they were developing a flagship mirrorless camera. More than seven months later – after wild speculation, occasional leaks, and a handful of official teasers – the Z9 has been formally announced. And judging by … Continue reading

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Nikon Z 400mm f/2.8 Development Announcement

It wouldn’t be a Nikon announcement day without at least one development announcement! This time it’s for the long-awaited 400mm f/2.8 telephoto prime. Nikon says this lens will have a built-in 1.4x teleconverter, turning it into a 560mm f/4. Photography … Continue reading

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Takeaways from the Sony A7 IV Announcement

This morning, Sony announced the newest camera in their venerable A7 series, the A7 IV. Positioned near the middle of Sony’s camera lineup, the A7 IV tells us a lot about where Sony sees itself – and even the rest … Continue reading

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Canon EOS R3 Announcement

Canon just announced its highest-end mirrorless camera ever, the $ 6000 EOS R3 (shipping November). The R3 has a 24 megapixel stacked BSI sensor and is capable of capturing blackout-free 30 FPS with full autofocus and auto exposure. Perhaps the … Continue reading

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