Happy 100th Birthday to the US National Park Service!

In the past month, I have visited more National Parks than in any other time of my life. I have seen some of the most beautiful places in the world under incredible conditions, and I managed to take photos of landscapes that I had heard of since I was a young child. That’s why I am happy to say that today, August 25th, marks the 100th anniversary of the National Park Service in the United States.

(First, a quick point — today is not the anniversary of National Parks in general. Instead, it is the anniversary of the National Park Service in the United States. Technically, before the National Park Service was established in 1916, Yellowstone National Park already had existed for 44 years; it simply was under local management rather than a National Park Service.)

Created in 1872, Yellowstone National Park was the first National Park to exist in the United States — and, in fact, the world. Other parks existed before the creation of Yellowstone National Park, but they were State Parks and other nature preserves. The area of Yosemite, for example, was transferred to the state of California for preservation in 1864, eight years before Yellowstone. However, Yosemite fit entirely within the bounds of a single state — Yellowstone fit within three. Perhaps due to this geographical accident, Congress federalized Yellowstone, creating the world’s first National Park. Yellowstone is a beautiful place to preserve, but, more importantly, it set a precedent. Since 1872, 58 other National Parks have been created in the United States alone, and countless others worldwide.

For decades, control over the National Parks in the United States was localized, which worked well in the early days of administration. As the number of parks continued to grow, though, conservationists and environmentalists put pressure on the government to form an overarching service to supervise all parks in the United States. In 1911, Canada created “Parks Canada,” the world’s first national park service. A few years later, this day in 1916, then-President Woodrow Wilson signed a bill into law to create the United States National Parks Service.

Today, more than 300 million people visit National Parks in the United States every year, and the number is always increasing. Yes, this means that our beautiful places are getting more crowded, but it also means that more people are finding enjoyment in some of the world’s most magnificent natural areas.

From August 25 through August 28, all land operated by the National Parks Service (including National Monuments, National Recreation Areas, and every other branch) is free to the public. Everything will get very crowded, so you can take this advice as you will, but I recommend getting out and enjoying a nearby park over the weekend. It’s amazing that this land is set up to preserve our beautiful places, and there is never a bad time to visit a slice of nature.

Spencer-Cox National Park Landscape Photography

Conclusion

In reading about the National Parks System, I came across a Time article with a few quotes from one of the early promoters of the National Park Service: journalist Robert Sterling Yard. He has quite a few quotes explaining the beauty of the United States’s parks, in language more elegant than I can muster:

The Grand Canyon: “The wanderer upon the rim overlooks a thousand square miles of pyramids and minarets carved from the painted depths. Many miles away, and more than a mile below the level of his feet, he sees a tiny silver thread which he knows is the giant Colorado. He is numbed by the spectacle. At first he cannot comprehend it. There is no measure, nothing which the eye can grasp, the mind fathom.”

Crater Lake: “A gem of wonderful color in a setting of pearly lavas relieved by patches of pine green and snow white – a gem which changes hue with every atmospheric change and every shift of light.”

Rocky Mountain National Park: “Just to live in the valleys in the eloquent and ever-changing presence of these carved and tinted peaks is itself satisfaction. But to climb into their embrace, to know them in the intimacy of their bare summits and their flowered, glaciated gorges, is to turn a new and unforgettable page in experience.”

For all of these beautiful words, though, I prefer to describe our National Parks in simpler terms, as people have called them for decades: “America’s Best Idea.”

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Building a Photography Business? Nothing Beats Community Involvement

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© Marek

When it comes to building brand awareness for your business, there’s very little that tops being a part of your community. You can’t just sit on the sidelines and watch the “parade” go by, you have to be right in it!

Jay Conrad Levinson, better known as the father of Guerilla Marketing, in a presentation I attended many years ago, listed “being involved in your community” as one of the top 100 things guerrilla marketers need to do and for good reason. Simply put, people like to do business with companies they see involved in their community and doing good in the world. If you want your community to be good to you you have to be good to your community. Go figure right?
 
The worst excuse I hear though is “how difficult” it is to find ways to get involved. This means your view of what to do in your community is incredibly narrow. Don’t believe me? Just look at this list off the top of my head:

  • Check out the local organizations like Kiwanis, Exchange Club, Rotary etc.
  • Talk to the president of the local PTA and don’t forget there are usually several, with the elementary, middle, junior and high schools.
  • Got a local hospital? They’re always looking for help.
  • All of the sports teams from soccer to little league always need help.
  • How about talking to the guidance counselors at the high school and finding out about the school paper and yearbook?
  • Big Brother, Big Sister, local children’s charities can’t find enough help, ever!
  • Contact your local Chamber of Commerce to find out where the greatest needs are in your community.
  • Animal and pet shelters always need help.
  • Retirement, senior citizen homes and Senior Centers
  • Then there are all the usual national charities supporting the fight against breast cancer, heart disease, diabetes – you name it and there’s an organization out there trying to make the world a better place.
  • Food kitchens and efforts to help the homeless abound in most of the larger cities.
  • Support for our military have cropped up everywhere, especially photographers helping families with portraits before being deployed and upon their return. Check out Hearts-Apart for example.
  • Looking for something more photo-centric – check out groups like Help-Portrait and NILMDTS. There are hundreds of non-profit groups in our industry, all using photography as a vehicle to help the community.

 
So there you have it. This is just to get you started. I know some of these ideas may not appeal to you, but the key is to not lose site of how important community involvement can be. You’ve got to build a reputation as a photographer who gives back to your community. It’s one of the very best ways to build brand awareness.

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Last Chance to Register for Colorado Fall 2016 Workshops!

We had a few last minute cancellations for the upcoming Colorado Fall 2016 Workshops and I wanted to let our readers know, that it is the last chance to secure a spot. Airline tickets can often be really cheap in the off-season timeframe and sometimes there are some really good choices available for not only US, but also international travellers (check out Cheapoair for some good deals). So if you would like to come learn landscape photography with us this year, please join us!

Colorado Fall Colors Workshop

As of now, we have 2 spots in the beginner / intermediate class in group 1 (September 23-26th, 2016) and 3 spots in the advanced class in group 2 (September 28-October 1, 2016). If you have any questions, please free to post them here or use our Contact Us page to reach out.

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5 ways to jump-start your creativity

As a photographer, you know there are ups and downs along the journey.

There are times you feel wildly inspired and the miles zip by. There are other times when you’ve hit a plateau, the flat road stretching out endlessly in front of you. Sometimes the hills are steep, and it’s slow-going.

In the worst times, it can feel like you’re just sitting on the side of the road with a dead battery, watching everyone else fly by, hoping for some little spark of inspiration to come along and get you moving again.

Here are five tips to help you jump-start your creativity and keep it rolling.

5 ways to jump-start your creativity

1. Cultivate your curiosity

  • Brainstorm a list of things/topics that interest you
  • Expand an Idea
  • Develop a Personal Project

Ask yourself: “What interests me?” The key to brainstorming is to write down ANYTHING that comes to mind, without judgement. Start with general topics (e.g. Birds, Swimming, Horses, Twins, Coming of Age, My Kids…)

Next, you can edit, refine, and dig deeper into each topic. Ask yourself: What specifically interests me about this topic? What do I want to know about it? Again, without judging, jot down a stream-of-consciousness list of short answers (or further questions).

Here’s an example of one of mine:

Twins – uniqueness and sameness, closeness, How do they play together? What does this special relationship look like on a day-to-day basis? Shared: touches, glances, laughs…

Then take your camera, and use it to explore your topic, learn more about it, document it, and tell a story. See where it leads you. This process may turn into a fascinating project on its own, or it may lead you to something unexpected. Go with it.

black and white photo of two boys sharing an apple by Meghan McMackin

2. Let the masters inspire you

Here’s a short list of some of my favorites (in no particular order) to get you started:

  • Henri Cartier-Bresson
  • Annie Leibovitz
  • Sally Mann
  • Mary Ellen Mark
  • Edward Steichen
  • Jodi Cobb
  • Alessandra Sanguinetti
  • Dorthea Lange
  • Irving Penn
  • Walker Evans

I’ve recently discovered a treasure trove of inspiration by seeking out “the masters”.  Last month, I checked out a stack of coffee table photography books so big and heavy that it took me three trips to carry them all to my car.

The beauty of this research is that often, you can see a large body of one artist’s work in one place. You can also read about how a photographer’s life experiences influenced different periods of their work. You can see how they consistently evolve, and how their style changes over tiime. They experiment. And they sometimes fail (at least in the eyes of their contemporary critics).

For me, It’s a helpful reminder that it’s okay to change styles, try something different, experiment, and yes, even fail along the way.

black and white pic of two boys outdoors by Meghan McMackin

3. Carve out space

  • Clear the Clutter
  • Have Inspiration Handy
  • Light a Candle
  • Grab a Notebook or Journal

Make yourself room to work. This does not have to be a major project. It can be as simple as cleaning your desk, stacking some inspirational books, and lighting a candle. Make sure you have a good notebook or journal nearby for writing down inspired ideas.

Don’t have a desk? Organize your bedside table so that you wake up feeling inspired.

photo of toddler boys eating by Meghan McMackin

4. Build a creative routine

  • Find a Little Time
  • Include Self-Care
  • Make Coffee or Tea
  • Separate Creative Work Time from Email and Social Media
  • Repeat

Pablo Picasso said, “Inspiration exists, but it has to find you working.” Carve out daily time for work so that inspiration knows where and when to find you. Including some aspect of self-care in your routine goes a long way to helping you feel more centered and receptive when inspiration shows up.

As a mother of three young kids, I’ve found the only way to make this happen for me is to wake up early. I’m not naturally a morning person, but having the time to myself to work (and getting to drink my coffee while it’s still hot) is more than worth it.

bedside table photo by Meghan McMackin

close up picture of a blue flower by Meghan McMackin

5. Try something new and PLAY

Finally, sometimes it’s fun to just play with your camera and not worry about the results. If you’re doing something for the first time, there’s much less pressure to do it well.

For me, this is key, because I have a strong tendency towards perfectionism (just ask my mom about the first drawing I made of my face, and the ensuing tantrum when I realized that it didn’t look like me.)

Here are some ideas:

  • Try a new genre: Always shoot people? Try landscape or macro.
  • Do a creativity exercise: There’s a great resource on the CM forum with so many ideas, it would probably take you years to get through all of them.
  • Follow a prompt: Join the fun with CM Glimpse, or just google “photography prompt”.
  • Use a specialty lens: Rent or borrow a Lensbaby, a tilt-shift, a fish-eye…or try freelensing!

Below are my first shots with a Lensbaby. They are far from “perfect”, but the process was fun, and that was the point.

black and white Lensbaby photo of boy climbing a tree by Meghan McMackin

Lensbaby picture of boy eating a popsicle by meghan McMackin

Resources

This post was largely inspired by two wonderful books:

Now who wants to win an Acrylic Photo Block from WhiteWall? ($ 66.95 value)

a Rafflecopter giveaway

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Photographers: Becoming the Lead Dog

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Going through some old files, I found this shot I grabbed at the beach one day.  I don’t know who gets credit for the quote or the company who made the t-shirt. I’ll also admit it borders on pathetic when inspiration for a blog post comes from a t-shirt at the beach. LOL

However, it’s a great line, and it makes a great point. To grow as an artist as well as business owner, you have to take some risks. You have to step out of the box and change your view. You have to look at what all your competitors are doing and then do something different.

  • Do you need to diversify in your specialty? There are logical connections no matter what your specialty might be. A wedding photographer has a great segue to babies, children, family, and pets. Family portrait artists have a logical link to just about anything involving people. Commercial artists, even table top specialists, have a great connection to business headshots and better support for your clients, and the list goes on and on.
  • Do you need to ramp up your blog posts? Becoming the lead dog and attracting more readership to your blog might be as easy as being more consistent in how often you post. Posting once every full moon isn’t going to do it, but building a stash of posts in advance so you can be out there at least twice a week, might be what you need.
  • Offering something different in your services/product mix might set you apart. For example, bringing in a large format printer might give you access to different services to offer clients, along with instant fulfillment of their printing needs, especially for publicity images. And, if you just want to offer big prints with great quality, right up to poster size, check out Marathon Press and their new Bella Art Prints.
  • Are you involved in the community and do people know about it? You don’t have to brag about what you’re doing to help a community program or non-profit, just write a few blog posts about their events. Become known as somebody who gives back.

There you have it – four easy ideas to help you step out from the masses and stop looking like everybody else. If you take an hour and sit down and brainstorm a little I’m betting you’ll find dozens of things you can do differently to help you get that lead dog view!


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